Home Care Matched

Privacy Policy

This Privacy Policy ("Policy") explains how information about you or associated with you (“personal information”) is collected, used and disclosed by Homecarematched.com, Inc. ("Homecarematched.com," "we" or "us") when you use our services through our websites linked to this Policy, as well as our products and applications (including Homecarematched.com’s mobile applications, downloadable products and applications and pages operated by Homecarematched.com on social networking sites and other platforms) (collectively, the "Services").

By registering, using or subscribing to the Services, you confirm that you have read and consent to:

  • the collection of your personal information as described in this Policy, particularly as noted in Section 1 of this Policy (including, for example, your contact information, demographic information, age, gender and  gender preference), including information from social networking sites;
  • the processing of your personal information, including your sensitive information (including, for example your  gender preference,  relationship experiences, ethnicity, religion and political views), as described in this Policy, particularly including those uses described in Section 2 of this Policy;
  • the sharing of personal information with third parties as described in Section 3 of this Policy;
  • the storage and processing of your personal information in the United States of America (and other countries) as described in Section 6 of this Policy;
  • the use of cookies and similar technologies to store and access information on devices you connect to the Services in accordance with our Cookie Policy;
  • the use of your personal information to send you Homecarematched.com emails, promotions and advertising in accordance with Section 2 and Section 4 of this Policy; and
  • the use of information in identifying your exact location when you have enabled features and functions of the Services that use your device’s location.

If you have any questions relating to the content of this Policy please contact us using the contact information set out below. 


The categories of information we collect can include:

  • Information You Provide. When you register, use or subscribe to any of our Services or take part in any interactive features of the Services (such as any contests, games, promotions, quizzes, surveys, research or other services or features), we may collect a variety of information, including:
    • Contact Information such as your name, email address, phone number, including mobile phone number, and correspondence address (“Contact Information”); and
    • Other Information such as birth date, photographs, password, billing information, credit card information, demographic information, your personal interests and background, gender, age,  gender preference, physical characteristics, ethnicity, religion, and geographical location (including GPS). We may also receive information (for example, your email address) through other users, for example, if they have tried to refer Homecarematched.com to you.
  • Information About How You Use the Services. We may collect information about your participation and actions on the Services. This may include information such as the pages and profiles you view, how you browse the Services, and purchases you make through the Services. It can also include the various functions and features that you use, such as Homecarematched.com Messenger, the connections you make, other friends or contacts you invite to the Services and profile searches you perform, or your use of our applications.
  • Information from Content You Upload. When you upload photos or other content to the Services, we may collect information about the content, such as the time, date and place the photo or content was taken or uploaded, and how you use them, who views them or with whom you share.
  • Information Automatically Collected. When you access our Services, we automatically record information from your device and its software, such as your IP address, browser type, Internet service provider, platform type, the site from which you came and the site to which you are going when you leave our website, date and time stamp and one or more cookies that may uniquely identify your browser or your account. When you access our Services using a mobile device, we may also receive or collect identification numbers associated with your device (such as a UDID), mobile carrier, device type and manufacturer, phone number, and, if you have enabled features and functions of the Services that use your device’s location, your geographical location data (including GPS). We also collect information about your usage of, and activity on, our Services. Also, some of the information we collect, for example an IP address, can sometimes be used to approximate a device's location.
  • Cookies and Similar Technologies. We may use cookies and similar technologies, including those from third parties, to collect, analyze and store information and to provide and improve the Services. You can find out more about our use of cookies and similar technologies in our Coolie Policy.
  • Your Communications with Us and Other Users. We collect communications you send to us (such as emails), comments that you post on the pages we have on a third-party service, such as our YouTube, Twitter and Facebook pages and messages that you send us directly through those services. We may also collect any comments, photos, messages or other content or communications you and other users share on the Services.
  • Third-Party Social Networking Sites. When you have enabled the use of our Services through a third-party social networking or similar site or mobile or other application (a "Social Networking Site"), such as Facebook, Google+ or Twitter, you permit Homecarematched.com to access certain information about you that is made available to Homecarematched.com through or from that Social Networking Site. The information obtained by Homecarematched.com varies by Social Networking Site and may be affected by the privacy settings you establish at that Social Networking Site, but can include information such as your name, profile picture, network, gender, username, user ID, age range or birthday, language, location, country, interests, contacts list, friends lists or followers and other information. By accessing or using our Services through a Social Networking Site, you are authorizing Homecarematched.com to collect, store, retain and use, in accordance with this Policy, any and all of your information that Homecarematched.com has obtained from the Social Networking Site, including to create a Homecarematched.com profile page and account for you. Depending on the Social Networking Site and your privacy settings, Homecarematched.com may also post information to your Social Networking Site. Your agreement to the foregoing takes place when you "accept" or "allow" or “go to” (or other similar terms) our application on a Social Networking Site or the transfer of information to Homecarematched.com from such site. If there is information about your “friends” or people you are associated with in your Social Networking Site account, the information we obtain about those persons may also depend on the privacy settings such people have with the applicable Social Networking Site. You acknowledge and agree that Homecarematched.com is not responsible for, and has no control over, any applicable privacy settings on any Social Networking Sites (including any settings related to any messages or advertisements about Homecarematched.com that the Social Networking Site may send to you or your friends). You should always review, and if necessary, adjust your privacy settings on Social Networking Sites before getting or using applications such as ours or linking or connecting your Social Networking Site account to the Services. You may also unlink your Social Networking Site account from the Services by adjusting your settings on the Social Networking Site.
  • Location Data. When you have enabled geographical location-based or GPS services on your device in relation to a Homecarematched.com mobile app or any Homecarematched.com features or services that use geographical location-based or GPS information, we will collect information about your geographical location or GPS position based on the location of the device you are using to access our Services.
  • Information Provided by Others. We may be provided with information relating to you or your conduct on the Services by other users of the Services. We also collect information that third-party organizations may provide to us, such as contact details, demographic information, Internet navigation details, credit reference or fraud prevention information. Financial institutions or payment processors may also provide us updated payment information or payment methods related to your paid account or paid subscription.
  • Address Book. We may also offer you the ability to import your address book contacts or manually enter email addresses so that you can (i) locate your contacts on Homecarematched.com; or (ii) invite your contacts to join you on Homecarematched.com. We will store those contacts for purposes of alerting you when your contacts join Homecarematched.com at a later time, so that you may connect with them on Homecarematched.com, and to suggest friends and connections to other members of Homecarematched.com.        
  • Health Related Infomration: You should be aware that if you post any health-related information about yourself or anyone else on the Sites and Services, you do so at your own risk. If you post health information about services rendered to another individual, you represent that you have the legal authority to receive health information about that individual from that individual's health care providers and that you have the legal authority to further disclose such health information. If you post health-related information, you will be placing it into the public domain which may violate federal or state laws that protect the privacy of health information. You also acknowledge that the health care or wellness provider about whom you submit Content may submit content that contain your private or confidential health information in response to Content you submit. Homecarematched.com is not liable for any such Content. Homecarematched.com cannot be expected to keep your health information confidential if you post it to the Sites or Services or otherwise make it available to others. Once you have entered your personal health related information, you are providing Homecarematched.com authorization to retain and use such information in accordance with HIPPA rules and regulations. For details of this regulation you can go to:



We use your personal information for purposes described in this Policy or disclosed to you on or in connection with our Services (e.g., through “pop-up” disclosures or consent mechanisms that may appear when you access certain services, features or applications). The ways in which we may use this information include to:

  • Provide the requested Services: to administer and maintain your Homecarematched.com account and generally provide the functions and features that are part of the Services (including providing communications as described below). We will use all categories of information described in Section 1 to do this. This includes using your information as described in this Policy and providing the functions and features of the Services to you;
  • Analyze and develop our products and services: to develop, deliver, measure, monitor, analyze and improve our Services and develop new products and services. We will use all categories of information described in Section 1;
  • Communicate with you: to respond to your comments and questions and provide customer service, to provide any messaging or communications associated with the functions and features of the Services (including by email), to keep you posted on our latest product or service announcements or updates, software updates, security alerts and any technical notices, to provide you with confirmation of purchases, invoices, support and administrative messages or notice about changes to our terms, conditions or policies. We will use your Contact Information when we communicate with you. Where it is relevant to the issues we are contacting you about we may also use the other categories of information described in Section 1 above;
  • Protect the Services and Homecarematched.com’s property: to detect and prevent abusive, fraudulent, malicious or potentially illegal activities, and to protect the rights, safety or property of Homecarematched.com or our users. We will predominantly use information about how you use the Services and information provided by others (such as reports from other users relating to your conduct on the Services), although we may use other categories of information described in Section 1 where they are relevant for this purpose;
  • Promotions and advertising: to communicate with you about and administer contests, promotions and rewards, upcoming events and other news about products and services offered by Homecarematched.com and our selected partners that may be relevant to you, your interests and how you use the Services, including marketing and advertising communications. We may use all categories of information described in Section 1 for this purpose. We will use your Contact Information for direct communications with you.

For information on your marketing and advertising options see the “Marketing Choices” section below.

You can also find out more about our use of cookies and similar technologies for marketing and advertising purposes in our Cookie Policy.

  • Geographical or GPS location-based services: to provide features of the Services that may be relevant to you and your geographical location or GPS information, such as Services provided through our mobile apps that may allow users to see more information about each other, for example, common restaurants or points of interest visited or seen; you should always check the location-based settings on both your device and on the Services to manage such services;
  • Perform other functions as may otherwise be described to you at the time of collection or as enabled by you in relation to our Services; and
  • Link or combine information about you with other information we get from third parties to help understand your needs and provide you with a better service.

Our Services allow you to share information about yourself with other individuals and other companies, including other users and potential users of the Services and third-party Social Networking Sites. Consider your own privacy and personal safety when sharing your information with anyone, including information you share through your profile, as profiles include basic information that was provided at registration, information provided through a Social Networking Site, and may include other information added by you or your friends (for example, your religion, ethnicity and physical characteristics), as well as information about your use of the Service (for example, whether you were recently logged in to Homecarematched.com).

Information on your profile is viewable by other users or visitors to our Services, and may also be viewable through public search or on third-party sites that you use. We do not control who reads the information you share or what others may do with this information, so we encourage you to use discretion and caution with respect to your personal information. Also, when sharing information about others, please consider their safety and privacy and get their consent for that sharing.

We may share information with third parties as follows:

  • with third party vendors, consultants and other service providers that perform services on our behalf, in order to carry out their work for us, which may include identifying and serving advertisements, providing fraud detection services, processing payments or providing analytics services;
  • with our business partners who offer a service to you jointly with us, for example, when running a contest or promotion;
  • with your consent (for example, if you consent to our sharing your information with a third party for the third party’s own and independent direct marketing purposes subject to its separate privacy policy);
  • in connection with any company transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy, dissolution, divestiture or any related or similar proceedings; and
  • to, in our discretion, (i) satisfy any applicable law, regulation, subpoena/court order, legal process or other government request, (ii) enforce our Terms of Use Agreement, including the investigation of potential violations thereof, (iii) investigate and defend ourselves against any third party claims or allegations, (iv) protect against harm to the rights, property or safety of Homecarematched.com, its users or the public as required or permitted by law and (v) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.

We may also share information with others that is not personal information or that is in an aggregated or anonymous form that does not reasonably identify you directly as an individual.

For further information on your marketing and advertising options see the “Marketing Choices” section below. Note that the term “third party” does not include companies in the same group of companies as Homecarematched.com, which includes our subsidiaries (that is, any organization we own or control) or our ultimate holding company (that is, any organization that owns or controls us) and any subsidiaries that our holding company owns. Unless otherwise indicated, these companies will use your personal information in the same way as we can under this Policy.

    • Communications from Us. By registering for our Services, you consent to receive email messages from us. You can opt out of receiving certain messages from us by visiting the "settings" page of your account or by clicking the “unsubscribe” or “opt-out” link on these email communications from Homecarematched.com. Note that you are not permitted to unsubscribe or opt out of non-promotional messages regarding your account, such as technical notices or purchase confirmations, or our ongoing business activities in order to provide the Services to you.
    • Advertising and Third Party Advertising Networks. We may use or share certain information with online advertising networks or similar third party vendors that display ads through our Services, or to our users or visitors to our websites on other websites or apps based on your use of, or interactions with, our sites or Services. Typically, the information we share is provided through cookies or similar technologies and is used to recognize the device you are using. We or the online advertising networks use this information to make the advertisements you see online more relevant to your interests.

Most of the personal information we hold about you is either available directly from viewing your account and looking back over your activities, or is available from the Social Networking Sites that you have connected to the Services. You may access and change certain information by visiting the "Edit Profile" and "Settings" sections of your account. You may also contact us for assistance using the details below if you want to access or change your account information or close your account. Nonetheless, Homecarematched.com expressly reserves the right to maintain and store any information or other data where Homecarematched.com reasonably believes in its sole discretion that such action is required to comply with any legal or regulatory obligations or for the detection or prevention of criminal or other unlawful activity or where Homecarematched.com has a legitimate business reason to do so, such as collecting amounts owed, resolving disputes, enforcing our Terms of Use Agreement or for recordkeeping integrity.

Please note that if you change information in your account or otherwise opt out of receiving certain communications, this will only affect future activities or communications from us. If we have already provided your information to a third party before you have changed your preferences or updated your information, you may have to change your preferences directly with that third party.


The personal information we collect from you may be transferred to, and stored in the United States of America and other countries. The countries your personal information is transferred to may not provide the same level of protection as the country you are resident in. Homecarematched.com will take reasonable measures to help protect your information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration or destruction and to treat it in accordance with this Policy. No method of electronic transmission or storage is 100% secure, however. Therefore, we cannot guarantee its absolute security. We urge you to keep your personal information safe (including your account password). Please see the United States Federal Trade Commission’s website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to protect yourself against identity theft.


Although our website is a general audience site, we restrict the use of our Services to individuals age 18 and above. We do not intentionally collect or maintain personal information from children under the age of 13. If you become aware that personal information about a person under 13 has been provided to us, please immediately contact us using the details below.


The Services may, from time to time, contain links to and from third party websites of our partner networks, advertisers, partner merchants, retailers or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please always check the privacy policies that apply to a third party site before you provide any information to the website.


We reserve the right to modify this Policy from time to time. If we make changes to this Policy, we will change the "Last Revision" date below and will post the updated Policy on this page. We may also provide other methods of notice or request your consent depending on the circumstances.


If you have questions about this Policy, please contact us at https://www.homecarematched.com/contact  or by writing to us at: Homecarematched.com, Inc., Attn: Privacy Matters, 989 Market Street, 5th Floor, San Francisco, CA 94103.


This Policy was last revised on May 16, 2017.


The language of this Policy is English. Where Homecarematched.com has provided a translation of the English version of this Policy, you agree that the translation is provided for your convenience only and that the English language version of this Policy will govern your relationship with Homecarematched.com. If there is any contradiction between what the English language version of this Policy says and what a translation says, then the English language version will take precedence.